Hey, I’m Traci.

Traci Green

I Turn Beauty Brand Chaos into Traceable Growth

Products, channels, customer segments should be profit drivers. But without data, you’re just guessing. I help early-stage beauty founders know exactly what to keep, kill or scale - before it’s too late.

Experience Meets Insight: Building Resilient Beauty Brands

The Framework

Kill/Keep/Scale™ brings clarity in just 2 days. It's not about growth at all costs—it's about traceable growth.

Every decision backed by data. Every risk calculated. Every move sustainable. Because in beauty, resilience beats rapid scaling every time.

The Expertise

After 20 years keeping businesses alive through crisis, I discovered a truth: The brands that survive don't grow the fastest—they grow the smartest. They measure what matters. They manage risk before it manages them. They build on data, not hope.

Three Core Principles

  • Keep/Kill/Scale™ Creator

    The framework that shows exactly what drives profit (and what doesn't). No more guessing which products, channels, or customers are worth your time

  • Beauty Industry Insider

    From bootstrapped brands to multi-million dollar exits, I've seen what actually works—and what sends brands into crisis mode

  • Profit Sprint™

    Transform your beauty business in 2 days. Walk away with a clear, data-driven roadmap for sustainable growth.

Manny’s Artisan Perfumery

The Challenge: After 9 months of launching profits, Marney couldn't trace which channels drove sales or which scents had the highest return.

The Discovery: Our Kill/Keep/Scale analysis revealed 70% of revenue came from just 3 scents. Email drove 5x more profit than Instagram despite having 1/10th the followers.

The Result: Marney killed underperforming SKUs, kept her profit drivers, and scaled email. Profit margins increased 40% in 90 days—all through traceable, measured decisions.

"I was so focused on my artistic vision, I never saw that my 'boring' products were funding everything." - Michael

Profit Mysteries Solved

Sarah’s Skincare Studio

The Challenge: Sarah's sales grew 200% but profits stayed flat. She couldn't identify which products or customers drove sustainable growth.

The Discovery: Our traceable growth analysis uncovered that subscription customers had 3x the lifetime value but only represented 20% of sales. Her "hero" product had negative margins after factoring in returns.

The Result: Sarah restructured pricing, focused on subscription growth, and killed her margin-draining "bestseller." Result: 50% profit increase with 20% less revenue—sustainable growth that lasts.

"I was killing my business with my own success. Now I know exactly which products can handle going viral." - Sarah

Bella’s Beauty Box

The Challenge: Bella's monthly subscription box was growing fast but bleeding cash. Without clear data on acquisition costs vs. lifetime value, she was scaling blindly.

The Discovery: Our Kill/Keep/Scale analysis revealed her influencer campaigns cost $85 to acquire customers worth only $72. But her referral program? $12 CAC with $145 LTV.

The Result: Bella killed expensive influencer partnerships, kept her referral program, and scaled word-of-mouth initiatives. Growth slowed 20% but profits soared 300%—traceable, sustainable success.

"I thought my problem was getting more subscribers. Turns out I was paying $3 to lose $2 on every box." - Bella

Ready to Find Where Your Profit is Hiding?

Stop Guessing. Start Growing.. Sustainably

Schedule a complimentary 30-minute Discovery Call to explore if a Profit Sprint is right for you.

Three key points:

✓ You'll discover where money is hiding in your beauty business

✓ I'll show you which metrics actually matter for sustainable growth


✓ You'll know if the Profit Sprint can help you build traceable growth

  1. "I measure for growth" Not vanity metrics. Real growth that shows up in your bank account.

  2. "I measure to manage risk" Every beauty brand faces threats. The ones that survive see them coming.

  3. "I measure to innovate" Data doesn't kill creativity—it shows you where to focus it for maximum impact.

THREE PRINCIPLES THAT DRIVE EVERY DECISION

Strategic Measurement is a Business Management Process

FAQ

  • First things first, don't be nervous. We'll start with a complimentary Discovery Call to assess your business need.

    If we move forward, we'll audit your current metrics and identify what you're actually tracking vs. what matters for traceable growth.

  • The Profit Sprint investment starts at $4,500.

    For beauty brands serious about sustainable growth, it typically pays for itself within 60 days through identified profit opportunities.

  • The Profit Sprint is 2 intensive days. But the framework you'll learn—Kill/Keep/Scale—becomes your decision-making system for life.

  • If you're an early-stage beauty brand ($0-500K) tired of guessing what works, ready to build on data not hope, and committed to sustainable growth over growth at all costs—then yes. This is for you.

Get My Profit Mystery Insights

Weekly clues to find hidden money in your beauty business